Case study
Embedded digital, product & growth partnership
Blue Pelican
Across a near decade-long embedded partnership, I led Blue Pelican’s rebrand and built its owned recruitment ecosystem, connecting commercial direction, digital products and growth activity in a platform the business could control.
Embedded Digital, Product & Growth Partner | 2014-2023
Years of involvement–
Back to selected work
I led a rebrand and recruitment platform as principal client contact for almost a decade, covering candidate journeys, product direction, SEO, analytics, infrastructure and delivery.
During post-launch work in 2018, I maintained a shared delivery board and prioritised consultant email routing and navigation fixes before further page-speed optimisation. I coordinated the client and developers through the remaining work after a successful domain change.
That responsibility continued beyond launch. In 2022, I enabled the recruitment team to reuse its campaign pages, with director-approved publishing access and existing content links preserved. For subsequent platform updates, I proposed staging tests and a joint client check before live rollout.