Case study
Commercial product launch
Voxel Plugin
I helped turn a free community project into a commercial Unreal Engine product, shaping the positioning, brand, launch and route to market for its first paid release.
Commercialisation & v1 go-to-market
Years of involvement–
Back to Unreal profile
I partnered with the developer to turn a free Unreal Engine community project into a commercial product. I led market research, positioning, identity, domain acquisition, pricing and routes to market, alongside community building and business mentoring. I produced the website, promotional video and music, and managed the v1 launch. The developer led the underlying technology; I stepped away following the successful launch.